Marnie. Intelligent fashion with the prefix Lux

Interesting, new, extravagant, not boring. This is how fashion critics characterize the brand. And all the intellectual fashionistas of Europe and the world are chasing things from new collections, as well as things that accidentally got into the outlet. Marni, Italy's leading trendsetter, honored both men and women and the smallest fashionistas with his attention. The love of art that inspired creative director Consuelo Castiglioni resulted in collaborations with artists and designers from all walks of life creating amazing graphic and artistic prints for the brand.

Clothes, shoes, leather and fur products, as well as countless accessories - all this can be found in the multi-brand boutiques of the capital, if you search carefully. Unfortunately, not everyone manages to buy Marni in Ukraine. Firstly, only one boutique is open in Ukraine (Kyiv). Secondly, the cost of already luxurious clothes there is much higher than on the official website. Thirdly, when a particular thing disappears from a boutique (which, for example, you have been looking for and wanting for a long time), buyers are in no hurry to buy it again, but are in a hurry to update shelves and showcases with a new collection.

But there is a way out. You can order Marni directly from Italy. Find out how below.

Brand history. How devotion to her husband created a fashion empire

The founder, owner and permanent inspirer of Marni is Consuelo Castiglioni, an Italian with Chilean roots. Born into a very wealthy family, Consuelo did not deny herself expensive toilets. But she appreciated, first of all, not ostentatious luxury, but style and individuality. So, in second-hand stores, the girl was looking for stained-glass items, and combined them with clothes and accessories from Chanel, Dior. At the age of 25, Consuelo marries the heir to a large fur empire, Giwi Furs, which manufactures luxury fur and leather products using traditional technologies.

In the 90s, fur in its then form (voluminous fur coats screaming about the huge fortune of their owner) was losing relevance, and the company began to lose profit. Everything changed when the wife of the head, Cosnuela Castiglioni, took over. At that time, their two children were already in school, and therefore the role of a housewife, diligently performed by her, could be changed to the role of a fashion consultant. Her father-in-law noticed a designer vein in her. Consuela treated fur like any other material and made some risky innovations:

• - I was not afraid to change the shape, volume, color.
• She took off her coat from the lining.
• - Didn't finish the edges.
• - Made it so that the elite fur from a heavy burden turned into a comfortable, warm and weightless thing.
• - Introduced democratic furs, which could be purchased by the target audience of average income - a goat, a rabbit, a squirrel.

In 1994, when her first fur collection came out under the new Marni brand, the success of Giwi Furs was revived. Boutiques, amazed by the high sales of winter collections, are asking an unknown designer to prepare something for the warm seasons, so that the brand does not disappear from the assortment. Thus began the path of Marni, which the whole fashion world later learned about.

Why do they love Marni?

Those who are fanatical to fashion, who are impressed by the conceptualism and innovation of the brand, will also appreciate the new collection inspired by the eclecticism of the 60s. A bright combination of traditional and new materials with fur and leather, fringe and transparency, strict lines that elongate the silhouette and set model proportions of the body. Looking at stylish models and actresses in Marni, you involuntarily join in the universal respect for the brand. What is Marni for those who have been proud of his things in their wardrobe for more than a season?

• - Warmth and comfort. All collections of the brand are filled with sincerity. And thanks to the heritage of the fur industry, stylish and beautiful clothes are great protection from the most uncomfortable weather.
• - Individuality. The purpose of the brand is to help customers find their style. You should not dress like your idol, you should not wear things that sell better than others. Find your style and only then go shopping.
• - The courage of combinations, bordering on genius. When a contemporary artist gets down to business, art is born that can be bought and worn.
• - A contradiction. Marni was one of the first to combine the incongruous in style. Fur over floral dress, embroidered and printed suits. At the same time, any combination was met with a bang by both colleagues and fans around the world.

Order and deliver Marni from Italy

We advise you to purchase branded items abroad. This choice has 3 main advantages: new collections, lowest cost, 100% original. If you do not have the opportunity to go to the fashion capitals of the world, you can buy Marni on the official website. One problem - the site is not Ukrainian and does not deliver to Ukraine.

The Order World company offers intermediary purchase services in online stores around the world. The cost of our work is 10% of the order amount. This includes: making a purchase, resolving the issue with payment and delivery, receiving the order and checking its compliance, delivery to you. The Marni brand will be the silent proof of your style. Speak the same language with smart, creative and successful people who are permanent fans of Marni.