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Until quite recently, only world-class celebrities could afford to dress "by Armani". It was so flawless, so elegant, but so expensive... Knowing this, you could only mentally try on the next creation of the legendary trendsetter from the catwalk, being afraid to even ask about the price. Remember how hurt you were. But here it is! Giorgio Armani said: "Fashion is to be worn" - and before you appeared a new series of clothes Armani Exchange. Clothes, for the manufacture of which the Maestro took a portion of style into a handful of one hand, filled the other with accessibility,…

57 years ago, the US Department of Defense ordered the inconspicuous company Alpha Industries to modernize military jackets. The wise warriors liked the implementation of the idea so much that Alpha became the general developer of military ammunition and an adviser on improving uniforms. The company continues to do this to this day. In the 70s, Alpha Industries had a slight surplus of goods, and the management decided to sell them on a “civilian”. It was this moment that became the key - a qualitatively new, unique clothing company was born. Designers, inspired by the furore, began a focused development…

Adidas is one of the most popular sporting goods brands in the US. For almost 100 years, most athletes have preferred this particular brand. It's hard to believe, but it all started with the sewing of slippers from shabby military uniforms and tires. However, the young creator of the brand, Adi Dassler, dreamed of something completely different. His life goal was to create shoes for the best results in training and competition. And he turned the dream into reality. Now only a baby has not heard about the name "Adidas from the USA". Unlike similar companies that eventually began to…

Amazon is the world's largest online e-commerce store, which began its activity in 1995 as a resource for the sale / exchange of books. Its creator Jeffrey Bezos became the founder and father of the global world of e-commerce, bringing online shopping to a whole new level. A month later, Amazon's sales level amounted to hundreds of thousands of copies, and a year later brought the first million dollars to its owner. Today, Amazon is only strengthening its position, constantly confirming the title of leader among shopping services. The original idea of D. Bazos was to provide the opportunity to…